Story

Our highest level of consciousness is unlocked whenever we're given a chance to be part of a good story. Stories help us understand, escape, and construct reality. We're drawn to stories, whether we know it or not. My name is Bakary Diarrassouba, and I am The Vulnerable Creative who makes more space for more stories.

I create strategies, transform them into concepts, and lead creative teams that bring them to life. At the core of my work is building connections through stories. I help others find positive perceptions of themselves through Vulnerable Storytelling . Vulnerability allows us to be authentic and fuels innovation. As The Vulnerable Creative, I create spaces that spark creativity and change—while building a more equitable world where stories can lead to opportunities for growth.

I do this through building communities, embodying authenticity, and being a man of Faith. Through beSouba, a vulnerable storytelling platform, I curate a hub for all stories. In 2020, I wrote and directed the award-winning film, The Journey of Souba. I’m a connaisseur of AI/ML at Google Labs, where I’m working on Google’s large language model Gemini as a Go-To-Market strategist.

I watch lots of football ("soccer") in my free time, run lots of miles, and drink even more tea. Welcome to my story. Through it, I hope to support you in finding your own. 
I look forward to creating, taking up, and making space together.